A redesign is a big decision, but the signs that you need one are usually hiding in plain sight. If a few of these feel familiar, it is probably time.
1. It looks dated on a phone
Most of your visitors are on mobile. If the layout breaks, taps miss, or text needs pinching to read, you are losing people before they ever see your offer.
2. It is slow
Every extra second of load time costs conversions. Bloated themes and unoptimised images are the usual culprits, and they are very fixable.
Other tell-tale signs: you cannot update content yourself, the brand has moved on, or the analytics show people bouncing from key pages. A focused redesign fixes the cause, not just the looks.